What is howard moskowitz?

Howard Moskowitz is a market researcher and psychophysicist known for revolutionizing the way companies approach product development and marketing. He is best known for his work in creating the concept of "horizontal segmentation," which challenges the traditional view of offering one single product to a diverse consumer base.

Moskowitz founded the consulting firm Moskowitz Jacobs Inc., and has worked with major companies such as PepsiCo, Campbell's Soup, and Procter & Gamble. He is considered a pioneer in the use of psychophysics, the study of the relationship between physical stimuli and psychological responses, in market research.

One of Moskowitz's most famous projects was his work with PepsiCo in creating the concept of "bliss point" to determine the ideal level of sweetness in their products. This research led to the development of a line of successful new products, including Cherry Vanilla Dr. Pepper and Diet Pepsi Lime.

Moskowitz has published numerous articles and books on marketing and consumer behavior, and continues to be a sought-after speaker and consultant in the field. His innovative approach to product development has had a significant impact on the way companies understand and cater to consumer preferences.